How to generate sales with eLearning
(video courses / online training)
10 March, 2021 by
How to generate sales with eLearning
Digital Office Assistant Service, Braam Lee

eLearning, or online coaching, and video courses as they are called, has been an emerging market for some time. As with everything that is upcoming, a lot of competitors come on board very quickly. Everyone wants their piece of the huge cake. Which is quite understandable, and actually there is enough for everyone for a long time. At least if you are found by the customers. In the meantime, however, it has become more difficult to generate sales with an online course. Is it still worth it to offer it? We say yes!

We all want to learn

It is only too understandable if you ask yourself whether your own knowledge is enough to share it with others and to charge you money for it. If you want to clear up your doubts, then just ask yourself how often you are asked for the information that you now want to prepare and offer in a course? How deep did these conversations go? Were there many questions and were you able to answer them satisfactorily?

Before you start developing your course, you should also do some research. How many competitors are there? Many coaches speak for a high demand, because they too often asked the same question. You see, competition doesn't always mean something bad. Check out how your competitors are offering and designing their courses.

If you still have doubts, you could start a test phase. You could offer your course as a freebie, i.e. for free. The reactions should show you how your knowledge and your course design are being received. You can use a survey tool or a quiz that users fill out for you at the end of the course. You can then evaluate this feedback for yourself and make a decision.

Today we would like to show you 3 more ways in which you can generate sales with eLearning:

woman biting pencil while sitting on chair in front of computer during daytime

1. Freebie for a sales funnel

This is nothing new, and you have probably already gotten into a sales funnel. Many do it with eBooks, videos, documents and everything that promises added value to people. It's THE way to get the most exposure and sell your actual products right now. The best thing to do is to create a course on the use of your products or a self-help book on your main focus. So you can now invite everyone to your website and into your sales funnel.

2. Sell certificates

This model has already been implemented successfully and has brought in a lot of money. It doesn't seem particularly logical at first, but in the end it is no different from a sales funnel strategy. You are selling something other than the actual course.

With this model you create trust. Users can register for your course without worrying about whether they made the right decision with you and whether you have the quality they are hoping for. In terms of marketing, however, it is a great advantage if you already have a good number of email addresses in order to be able to offer the course to these people. There is something professional about certifications that many would pay for. After all, they can use it to prove their knowledge on the basis of a document and to boast about it.

3. License fees instead of self-marketing

There is also the option of making your online course available to other companies for a license fee. In this way, large-scale marketing of the courses would not burden you. You would charge a license fee and the licensee would take care of everything else. Of course, you would have to contact companies or institutes and submit your offer, but it would certainly not be the same effort as with self-marketing. Depending on the situation, you would only hand over the draft (i.e. the script) or the entire course as a digital medium.

MacBook Pro, white ceramic mug,and black smartphone on table

4. Prices and payment

Some of you may be of the opinion that it would be better to choose a lump sum for your entire course. However, if you want to invest in a long-term relationship with your customers here, we recommend cutting your courses into smaller pieces. The customer can then continue his education module by module. It gives you less pressure, and you always have the opportunity to get in touch with your customers and also to sell further, new courses. You have to contact a loyal, long-term customer several times before they even become one.

It would also be considered to offer some kind of subscription, with smaller sums over a longer period of time, but permanent access to your online courses. Many people are very happy to invest in their education. At least if they feel they can get on with it. In any case, it depends on your offer, which way you go or can go.

If your courses are generally more expensive, you can also consider whether you would like to offer your customers the option of payment in installments via a payment provider (such as Klarna or Afterbuy). However, you may be able to finance this yourself.

The last option would be an entry-level model. This means that you offer some sub-modules for free and then offer the continuations for purchase. In this way, the users could convince themselves of your knowledge and also whether you are humanly suited to them. If they are convinced, they then book your advanced course (which we would then set a little more expensive to cover the costs of the freebies).

If you are wondering what a good eLearning module has to offer and what to look out for, take a look at our blog.
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How to generate sales with eLearning
Digital Office Assistant Service, Braam Lee 10 March, 2021
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