We hear the term "eLearning" more and more often now, but what does it mean? If you're new to this field, the name might sound confusing. You might think of electronic learning, imagine the whole thing like a zoom call. We want to explain a little what you should pay attention to when you are looking for a suitable tool for you and your eLearning offer and, above all, how the structure should be.
What is and can an eLearning tool do?
eLearning tools give you the opportunity to create digital multimedia learning packages (training and coaching) and make them available to your customers and website visitors.
eLearning is not just about streaming video or embedding a video on your website. With an eLearning tool you can design complete courses including documentation, videos, infographics, tests, time limit for answering the questions and the possibility to force a minimum number of correctly answered questions. There is also the option of creating certificates.
There are now some good stand-alone tools, such as Gomo, Elucidat, Camtasia, Easygenerator or Articulate Storyline. Not all of them, of course. You can find good blogs on the internet that have already looked at these tools. An eLearning tool is also available in our Digital Office Assistant . So you don't have to worry about this and you could simply use it at no additional cost.
A sensible eLearning tool should be able to:
- Bring interactivity into your courses
- Be user friendly
- Allow multiple authors
- Cloud based for less storage space problems and stable security for your data
- Offer evaluations
- Allow multiple media
- Offer certificates for your students / users
- Look modern
How should you proceed?
1. What does your target group want to know?
Before you lift a finger for your course, you should find out what exactly your target group would like to know about your topic. Only then can you build up and expand your course around answering these questions. The course should definitely be challenging. Anyone who addresses topics far too broadly and superficially will not keep users / students in the long run. Of course, it shouldn't be too difficult or complex, otherwise the pleasure quickly turns into stress and that in turn leads to listlessness. We don't want to go there either.
You should always keep this important information in mind in the next steps!
2. Create a course template
It is important for your course that everything is consistent in your company colors. This creates trust and at the same time promotes your branding.
You can design an appealing cover image for your videos (e.g. in CANVA) and adjust it again and again. Your video data will always look uniform. You can also design your infographics and PDF formats in CANVA. In our opinion, CANVA offers you everything you need for perfect document design and preparation. Remember, all documents should be consistent.
Very good impressions can be emphasized and underlined with colors, fonts and font formatting. This can help your customers to process the large amount of information better.
3. How you work out content
To connect with your students, you can't just present facts. If you have a rather complex subject, it will probably help if you come up with a story that explains the subject. With stories, people can better understand and store a lot of information. The good thing is that storytelling is a great fit for any training course - you can use your story in videos, animations or illustrations, for example.
Stories are most effective when they are kept short and contain only details that are relevant to the lesson. Some make do with case studies; others can come up with stories that explain it better than any case study in the world. It also depends on your skills and talent. So, based on your gut instinct, decide what suits you better.
4. Integrate multi-media data
Graphics, diagrams, and photos help you explain your content, while videos enable auditory learning. Also add some interactive features to keep learning from becoming a passive experience. The more you can involve your students (or clients), the more lively and interesting it will feel to them.
Every element of your course must have a purpose. An image, for example, is only useless for visual stimulation - it only distracts your students from the actual message.
5. Include quizzes and tasks
It is important that the information is saved and internalized by your students. This is the only way to achieve a sense of achievement. It is therefore helpful to divide the learning material into sections and to include a practical task and a quiz after each section or chapter. In this way it can be checked whether the content could be conveyed well and whether what was learned was also understood.
In order to avoid frustration because of bad test values, it should be possible to receive feedback. For example, it would be good if you could give a second chance with a little hint. If the answer is wrong again afterwards, you should answer the question with an explanation.
Quizzes don't have to be limited to multiple choice questions. You can let off steam here and go new ways. Maybe you like to include games or interactive videos.
At the end of the course, you should create a graded test. This test clearly shows your students once again what they have learned from you and leave your course with a (hopefully) sense of achievement. Instead of the final test, you could also assign an interactive work item and offer a certificate after submitting this task.
6. The time has come - your first online course is ready
Now you are prepared. Infographics, manual, documents, work items, videos, quizzes. Everything created. Now you load everything into your eLearning tool and put it online. Don't forget to describe exactly what your client can expect in your course description.
7. One last check
If you can, have some of your friends or family test your course. It would be good if they were honest enough to give you constructive feedback that would help you with any revisions or adjustments.
In any case, we wish you every success and many great customers.
If you want to know more about using eLearning to make money, check out our blog: How to generate sales with eLearning.